Fintech Marketing in African Markets With Thea Sokolowski

After her extensive experience leading marketing for inclusive fintech accelerator Catalyst Fund and its parent company BFA Global, as well as entrepreneurial training program MEST Africa, and an arm of its parent company, global SaaS Meltwater, Thea now leads the marketing & communications at South Africa-based API fintech Stitch.

Host Shameer Sachdev sat down with Thea for the latest episode of The FML Podcast to explore the nuances of marketing in African markets, how Thea built Stitch’s marketing from scratch and her insights into growth marketing in a complex industry.

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They cover:

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👉 The Nuances of Marketing in African Markets

👉 Minimizing fraud in crypto markets

👉 B2B marketing tactics in African markets

👉 The benefits of instant payments 

👉 Reaching new audiences and territories 

👉 Building Stitch’s marketing from scratch

👉 Using partners to build brand awareness

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And much, much more…

If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.

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Subscribe here:

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👉 Buzzsprout

👉 Youtube

👉 Email: hello@growthgorilla.co.uk

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And connect with Thea here:

👉 LinkedIn: www.linkedin.com/in/thea-sokolowski/

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About the show

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In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. 

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On behalf of the team here at Growth Gorilla, thanks for listening!