December 10, 2024
It’s been another landmark year in the world of fintech marketing. Competing companies have continued to push the boundaries with their ads, resulting in some exciting and creative campaigns.
We’ve rounded up our favourites to share with you, along with some key takeaways about why these ads really made us take notice, and how you can take inspiration from them in your own marketing plans for 2025 and beyond …
It tells stories that we can all relate to. From the child desperate to put aside some funds to get her own place in The Dessert, to the long-distance social connection shared by the truck driver and his partner in Night Owls, these campaigns offer funny, heartwarming, and most importantly human stories that show how Starling Bank touches our lives for the better, and on a personal level.
Audiences are just as interested in how products and services make them feel as they are in what they do. Appeal to your audiences’ emotions. Think about the problems your product solves for your audiences, and show them those solutions in a way they will understand and can relate to. This helps humanise your brand and promotes authenticity, which makes you more memorable and trusted.
Check out our podcast episode with Head of Content Marketing at GoCardless Toni Gregory, as she dives into the most effective ways to create authentic brand narratives.
As one of the first challenger banks, we’ve come to expect campaigns from Monzo that buck the trend, and their recent Money Feels Different on Monzo campaign is no exception. With a series of rapid-fire, unexpected visuals, the TV ad isn’t what viewers might expect from a marketing campaign for a bank. But it delivers the message loud and clear that money feels different on Monzo, and for those who like to do things differently, this can bring lots of advantages. Memorable for being maverick, the ad also helps to strengthen one of Monzo’s core brand pillars of community, showing how those who dare to be different can enjoy huge benefits with Monzo.
Being a disruptor brand can help you stand out from the crowd. But being an unconventional outsider can also make audiences wary, so you need to work hard to win their trust. A combination of non-conformity and unprecedented transparency has helped Monzo capture millions of millennial and Gen Z customers. Their friendly, inclusive tone and identity is emphasised in this campaign, and establishes their rejection of the stale corporateness sometimes associated with high street banking, in favour of personal customer relationships, and a community based on trust.
Making sure your brand hits the right notes with your audiences is key to growth and success. Our paid marketing teams are driven by data to ensure messages reach the right audiences on the right platforms, while our expert creative performance teams craft compelling designs and powerful messaging to ensure every ad works hard to establish your brand’s unique voice and identity.
Social responsibility is high in many customers’ minds when weighing up which financial services and fintechs to support. Partnering with Swim England enables GoCardless to show their social conscience while demonstrating the benefits of their product. Chasing payments is a frustration almost every organisation can relate to. The GoCardless Swim England campaign shows how freeing up time with their product can do even more than drive growth and profit for businesses – it can help charities like Swim England continue the good work they do with more efficiency.
Focusing on the real-world good your products and services offer can be powerful. Swapping jargon-laden, product-centric campaigns for messaging that shows how your brand is genuinely capable of making the world a better place creates a connection with customers that goes beyond the personal benefits they can expect from using your products or services. By supporting a brand that is trying to positively impact the world, customers can enjoy being part of that positive action.
Listen to our enlightening podcast episode with Head of Global Brand at SumUp, Ariana Sverdik, where we discuss how to build a human-centric fintech brand.
Reinforcing their identity as a modern alternative to traditional financial services, Revolut’s “Simplify Your Finances” campaign manages to make us smile while still telling us about the range of benefits – from 24/7 transaction monitoring to great exchange rates – they have to offer.
Building trust is key to winning over your audiences. People trust familiar, relatable faces, which is why casting Munya Chawawa in this campaign really resonates. Keeping the tone light and comedic, while playfully juxtaposing Munya’s star power with the real star of the ad – Revolut – helps the campaign become memorable, and establishes Revolut as a brand for modern customers who want to have fun with their finances.
While not every brand can afford A-list celebrity endorsements, it’s still possible to harness the power of influencer marketing and achieve fantastic results. That’s why we’ll help you at every step, from talent search to scripting, and everything in between, to create impactful, memorable influencer marketing campaigns that will turbocharge your growth.
Check out how we helped FXTM gain over 1 Million organic views with Influencer Marketing here.
It’s clever, it’s memorable, and it speaks directly to Allica’s B2B audience. Running a business often means wearing a lot of hats. Allica brings this concept to life brilliantly in their TV campaign, with the bowler hat representing the traditional dress for finance workers throughout the last century, and the bright orange colour showing Allica’s energised update on traditional business banking. The striking visuals with a simple message help supercharge brand awareness and recall.
Being a modern brand doesn’t have to mean getting rid of everything traditionally associated with your industry. Show your expertise by keeping the good parts, and updating them to meet the wants and needs of today’s consumers. This kind of familiarity with a new flair can be attractive to more cautious customers, who trust the tried and tested, but still want to stay competitive in the modern market.
Knowing your audience is the key to communicating with them effectively. Our paid marketing teams use a range of data and insights to pinpoint the platforms your audiences are using, and understand the messaging that will really get their attention.
Check out how we helped our client, Bloom, hit a record of 700 leads in just 1 month.
How do you make a splash in the busy fintech market with a product that needs to be explained? You break down your offering into simple terms, focus on what your customers say they’re struggling with, and set it all to a catchy tune! That’s what the new ‘Do It With Plum’ campaign does across TV, social media, and OOH ads. Partnering with the creative agency Flying Object, Plum listened to the pain points their audiences had, and used them to build a campaign that directly addressed those worries and concerns in a fun, simple, and accessible campaign.
Your customers are often your best source of inspiration. Listen to what they’re telling you about your product or service, and respond with killer campaigns that answer all their questions and set aside their fears.
Data is the fuel that powers our campaigns. Armed with deep insights, we make sure our clients’ ads hit their audiences with maximum impact. This generates more data for us to consume and learn from, helping us improve and refine while our clients grow and grow.
Take a look at how we helped Change Invest increase conversions by 199%.
This is an example of collaboration done right. Splitwise created print ads for the London Tube, and animated ads for London airports to promote their new Pay by Bank feature, which is powered by Tink. Since launching the campaign, Splitwise has seen an explosion in users managing their expenses without leaving the app. The partnership has created waves in the industry, earning Splitwise and Tink a nomination for Best Industry Partnership at the Open Banking Expo Awards.
Promoting a feature that you know your customers want is a surefire way to boost growth. The power of the Splitwise brand combined with this valuable new feature drove the results both Splitwise and Tink wanted. Partners and collaborators can be invaluable when you’re trying to get products and services out there.
We use a huge range of insights to steer campaigns in the right direction. This includes feedback and interactions from customers. Monitoring what matters to customers tells us which features we should be shouting about to get the best ROI from campaigns.
Check out how we helped Wayhome increase sign ups with localised targeting.
Looking to launch or refine your own marketing strategy? Get in touch now and discover how we can help grow your fintech to the treetops.
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