Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality

Ian Roberts, Marketing Director, Direct Acquisition at Vitality, joins us to discuss campaign evolution and the importance of embracing change.

A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. 

With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments. 

Join Ian and Shameer as they cover topics such as:

• Changing your messaging to something new and different
• Approaching difficult board conversations
• Planning your media buying
• The importance of data in decision-making
• The balance between being data and creative lead
• Ian’s advice for driving growth
• Staying true to your purpose

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Ian says:

“Without purpose, your brand is at risk of being scattergun.”

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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