Building genuinely disruptive products, with Chris Franklin, CMO at VibePay

We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind.

Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. 

He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation.

Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays.

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Tune in to learn more about:

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• How to simplify the complex for your audience
• Similarities between sports marketing and fintech
• Building customer trust in fintech
• Educating your customers about your product value
• Creating noise as a challenger brand
• What it means to be truly disruptive
• Leveraging customer insights and research
• Building products that are beneficial to the end user

And a lot more.

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Chris says:

"Make your marketing something people can buy into.”

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About the show

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The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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