Growth Gorilla was appointed by a leading spread betting, CFD & forex trading provider. They focus on providing experienced investors and traders with the ability to trade the financial markets via their mobile and web apps.
What We Did:
We were approached to help reduce their cost per acquisition and increase the number of users across their platforms. Our first task was to review their existing client base – we identified the highest value customers and developed a number of personas based on the data.
Reviewing existing analytics data helped us to construct a 4-stage customer journey. We identified appropriate channels to target and developed a detailed strategy for each. All traffic was delivered to bespoke landing pages that were continuously A/B tested & optimised along with their customer application form.
Additionally, we integrated their apps with their website, CRM and an email marketing platform, which improved the customer journey while aiding tracking & optimisation.