CATEGORY
Creative & Content
CLIENT NAME
Minted
PLATFORMS
Minted had just pushed paid Meta Ads & Google Ads campaign live, but its landing page wasn’t performing very well—the CTA only hit 5% conversion.
The landing page needed a refresh for Minted to convert more visitors into customers.There’s one thing we cannot stand: poorly converting landing pages. So we had to step in.
To understand why the landing page was underperforming, we looked at everything, from impressions to CTRs on CTAs, to sign-ups and purchases.
Armed with this data, we created a new landing page from scratch by:
- Adding another CTA alongside the H1
- Removing the animation and scroll lock causing users to leave the page early
- Adding relevant imagery to give users an idea of the product
- Reordering the content for a natural flow
- Adding fees, FAQs, product information, USPs, and social proof
- Removing the top navigation bar to move the focus on the one action we needed them to take—to sign up.
Minted's landing page was converting at a lower than expected 5%. After applying our knowledge and building it from scratch, it increased conversions by 75%.
Moreover, Minted’s CTR on the CTAs was 4% with an average of 650 clicks and around 3 new accounts created monthly.
After revamping the landing page, the CTR increased by 25%, with + 1000 clicks and 4 x more new signups.
75%
Increase in Conversion Rates
4x
Sign-up Rate
25%
Increase in CTR
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