The Challenge

ARK Invest had acquired Rize ETF in September 2023 and rebranded it as ARK Invest Europe. Rize ETF was Europe’s first specialist thematic ETF issuer, and acquiring them gave ARK Invest an instant presence in Europe, and expertise in the European market. The acquisition also gave Rize ETF the opportunity to extend their growth in Europe by leveraging the ARK Invest brand.

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They were running a variety of campaigns, but wanted to attract more interest from their key target audience: professional investors. We already had a history of working on several successful campaigns with Rize ETF, and so we were happy to continue this partnership after their acquisition.

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The Solution

The ARK Invest team had campaigns up and running on Google Search, Google Display, and LinkedIn. We recommended adding more channels to their mix, to get more eyes on their brand. We also helped them develop strategies to provide better insights into campaign performance.

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Backed by a wealth of data and experience, we suggested running campaigns on Meta and Microsoft Search. Once agreed, we created ad group structures to reach ARK Invest’s ideal audiences.

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We also brought advanced reporting to ARK Invest’s campaigns. Our data showed every detail about every conversion event. Armed with these insights, we built an accurate picture of where we were likely to find ARK Invest’s ideal investors, and which ads would hit with the most impact.

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With keyword-enhanced copy and compelling designs across all platforms, we were ready to boost ARK Invest’s brand awareness and recall in a big way.

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The Result

ARK Invest’s ads followed their audiences everywhere. From searching for services, to browsing trade news – wherever their audiences went, ARK Invest was there.

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By thinking beyond the limits of Google Network Display, our approaches significantly expanded ARK Invest’s reach and boosted brand recall among professional investors. Our detailed tracking data showed that not only had overall conversions gone up, but that professional investor conversions had rocketed!

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The results? ARK Invest ran campaigns in 13 countries across 5 platforms, racking up a massive 5 million impressions per week.

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