Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. Read more.

Taking a Fintech from Startup to IPO with Jasper Martens

November 3, 2022

The FML Podcast

“As Marketeers, we have a sell-by date”

‍

When you've got a limited amount of money (or hardly any) and you need to test as many marketing channels as possible in no time, where do you start?

Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they talk about what it means to grow an idea from a startup right up to IPO. From common mistakes fintechs make such as overlooking quality nurturing sequences to the importance of testing, they cover it all.

Join the chat about:

‍

👉 The importance of testing channels

👉 Being led by data rather than personal opinion

👉 Building an authentic fintech community

👉 What marketers need to evolve

👉 Driving activation post sign up

👉 The importance of quality nurturing sequences

👉 The evolving landscape of B2C fintech marketing

👉 Overcoming inertia and building trust

👉 Using brand partnerships as trust factors

‍

If you’re looking to grow your fintech business, take your fintech from start up to IPO, or want to learn more about PensionBee, don’t miss this episode.

‍

Subscribe here:

‍

👉 YouTube

👉 Apple

👉 Spotify

👉 Email

And connect with Jasper here:

‍

👉 LinkedIn

👉 Website

👉 Twitter

‍

About FML

The FML Podcast is brought to you by Growth Gorilla, a show about everything you need to know to boost your fintech’s growth. Make sure to search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.

‍

On behalf of the team here at Growth Gorilla, thanks for listening!

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Thanks! You’re Subscribed.
Enjoy the Growth Gorilla newsletter.