Selling A Story Instead of Features, With Rory Woodbridge, Senior Director of Product Marketing at Pleo

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Rory Woodbridge, Senior Director of Product Marketing at Pleo, a platform helping finance teams manage company spending.

Before Pleo, Rory worked with big names like Google, Amazon and YouTube and is one of the first people in Europe to work on Google Play. He also runs the popular Substack newsletter, The Product Marketer.

At Pleo, Rory is leading the company’s product marketing department, making sure product work is being effectively communicated and building a love for the product.

Listen to Rory and Shameer talk about how Pleo has got over 25,000 businesses in their customer base, the importance of a win-loss analysis programme, building a strong reputation for rapid growth, why simplicity in user experience creates brand ambassadors —and a lot more.

Join them as they cover:

👉the differences in marketing a FinTech versus a corporation

👉compliance and regulations vs creativity

👉reputation as a source of rapid growth

👉user experience simplicity and product adoption

👉using employees’ presence on LinkedIn to build a personal brand

👉using customer insights to find out your biggest product gaps

👉avoiding feature blindness in competitive industries

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

Download here:
👉Buzzsprout
‍

Subscribe here:

www.thefmlpodcast.com

👉 Email: hello@growthgorilla.co.uk

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

‍