Secrets of Crowdfunding Success With John Hills, Head of B2B Marketing at Crowdcube

From starting out with early stage starts ups to working with Canada’s largest equity crowdfunding platform, John’s natural interest in the industry has helped his career stretch to almost every corner of the Fintech space.

John Hills is now Head of B2B Marketing for Europe’s leading equity crowdfunding platform, Crowdcube. He’s now working with Crowdcube to continue to help companies achieve their goals and investors buy in to some of Europe’s most exciting businesses.

Join host Shameer Sachdev and John as the dive into:

• Marketplace dynamics
• Supply vs demand
• Educating your end users
• The power of Linkedin
• Paid vs organic
• Intentional branding
• Cross posting across channels
• Growing in a downturn
• Reshaping the world of investing
• Enhancing customer relationships
• Focusing on ICP’s
• The growth of Crowdcube
• Launching into new territories
• The importance of localisation
• Guidance for firms looking to crowdfund
• The intricacies of pitching

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And much, much more…

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This episode is jam packed with valuable insights and tips for anyone in the Fintech industry. Whether you're a startup founder, marketer, or investor, there's something for everyone to learn from John's experiences. So, grab a cup of coffee, sit back and enjoy the episode!

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Tune in to this episode of The FML Podcast to find out more…

Subscribe here:

👉 YouTube

👉 Buzzsprout 

👉 Email: hello@growthgorilla.co.uk

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And connect with John here:

👉 LinkedIn 

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About the show

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The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.