How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless

Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. 

Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy. Toni’s also leading GoCardless’ event series supporting Women in Tech.

GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni’s also leading their event series supporting Women in Tech.

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Tune in to learn more about:

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• How to maintain a consistent brand voice across all content 
• Effective channels for content distribution
• The role authenticity plays in content creation for fintechs
• How fintechs can remain genuine and relatable
• Brand and tone of voice guidelines
• How to turn customer research into compelling brand stories
• How to build successful brands with mundane offering
• How can we keep pace with changing consumer behaviours 

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And a lot more.

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Toni says:

“Planning matters. It’s all about the prep work, the brief you put together, the questions you think of ahead of time.”

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.