November 3, 2022
We like to get straight to the point—and you should do the same when talking to your audience on social media.
People don’t want to interact with a faceless organisation; your fintech brand needs a human element.
Let's look at how you can use social media to showcase your fintech’s personality, give followers a glimpse of what goes on behind the scenes and make them feel part of your community.
You’ve built your fintech’s reputation on offering a modern and dynamic alternative to traditional financial institutions, so make it visible. Having an instantly recognisable look—like the hot-pink pops of colour that populate Lemonade’s Instagram feed—can boost brand recognition.
But it’s not just about how your fintech looks; it’s about how your fintech sounds. We know you take people’s money seriously, but that doesn’t mean content about pensions, ISAs and budgets have to be serious. Cutting out the technical jargon and infusing your posts with personality will instantly humanise your fintech.
Successful fintechs compile comprehensive tone of voice documents that outline their values, personality and style of engaging with followers. Transferwise is conversational, engaging and frank, while Monzo pledges to “use the language our audience uses, and make the technical stuff as clear as we can”.
Want to know how to inspire trust in your customers through social media marketing? Read this.
Brands are increasingly sharing #behindthescenes videos and images to build transparency. Employee advocacy is a big selling point when you need to show your fintech’s knowledge, experience, and personal approach to financial advice.
Monzo likes to post employees’ work-related updates—like this tweet from ‘Monzoaut’ Dan Hughes inviting followers to join his Q&A on the community forum.
Research shows that 65% of people would not consider working in finance because they think the industry is boring. It’s up to you to change their minds.
Openly talking about your fintech’s company culture and treating employees as brand ambassadors is a great way to show off your values to job seekers and can aid your recruitment efforts.
The most robust social media marketing strategies ignite conversations and build communities, so look for opportunities to engage with your followers and invite them to share their experiences with your products and services. Research reveals consumers are twice as likely to share user-generated content (UGC) because they want friends to see it, so invite people to tag you in their posts and use campaign-specific hashtags to be featured.
Take a look at this tweet shared by CashApp, in which a follower expresses their excitement at receiving a CashApp x 100 Tribes debit card.
At Growth Gorilla, we're a growth machine. We’re experts in all things social and how to use platforms to increase growth. Let us know about your social media marketing challenges and needs—we’re happy to help you reach the next level.
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