Growing a Successful Fintech App with Iain Russel, Head of Performance Marketing at MoneyHub

March 1, 2023

The FML Podcast

In this latest episode of The Fintech Marketers and Leaders podcast, we sat down with Iain Russel, MoneyHub's Head of Performance.

MoneyHub won "Open Banking Product of the Year" at FS Tech Awards in 2021—among many other awards.

Iain loves the fast-paced environment at MoneyHub and has a lot to share about the fintech startup world, starting from making the best out of limited budgets to the importance of testing and the mistakes marketers make you should avoid.

Join host Shameer and Iain as they dive into:

👉What it's like to work in fast-growing startups

👉How to do marketing on a limited budget

👉The AHA moment you want to drive people to

👉Why you should test multiple channels in your acquisition strategy

👉The importance of keeping a record of all your data

And much, much more.

Whether you're a startup founder, marketer, or investor, this episode is jam-packed with valuable insights and tips for anyone in Fintech. 

Grab a cup of coffee, sit back and enjoy the episode!


Subscribe here:

👉 YouTube

👉 Buzzsprout

👉 Email: hello@growthgorilla.co.uk

And connect with Iain here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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