January 16, 2024
Listen to host Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, dive into what it means to create content that converts users into customers.
Armed with years of expertise in creating conversion-focused content for fintechs, Araminta knows how to get customers while you sleep high-quality. She also shares what fintechs often forget when building their content marketing strategies.
They cover:
👉 The importance of pain point SEO
👉 Building advanced content for your target audience
👉 The art of attracting customers through content
👉 Bottom of the funnel vs. top of the funnel content
👉 Using content to educate and build trust
👉 Knowing your customers’ pain points
👉 B2B vs B2C content
👉 The restrictions of content marketing
Tune in to this episode of The FML Podcast to learn about content marketing strategies to grow your fintech and get more insights into the best content practices.
Subscribe here: www.thefmlpodcast.com
👉 Email: hello@growthgorilla.co.uk
And connect with Araminta here:
👉 LinkedIn: twitter.com/mintcstudios
👉 Twitter: www.linkedin.com/in/aramintarobertson/
About FML
The FML Podcast is brought to you by Growth Gorilla, a show about everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.
On behalf of the team here at Growth Gorilla, thanks for listening!
Catalyse your fintech’s growth.
Building a fintech is hard—we make the growth part easy. Let’s connect.
