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Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder

July 16, 2024

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We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age.

Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life.

Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit.

Join them as they cover topics such as:

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Can you still gain followers without producing social content?
Building community in fintech
How to measure the impact of your content marketing efforts
The beauty of working at a startup
Creating emotion through content
How to draw eyeballs on your content
The wrong approach to producing content
Building trust in fintech and financial services

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Loïs says:

~If you're working in content, you should be creating a conversation.~

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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