How We Helped Vantage Markets Generate New Affiliate Leads

The Challenge

Vantage Markets is an award-winning, multi-asset broker headquartered in Sydney with over 13 years of market experience, operating in 172 countries. Vantage UK, is the London based FCA regulated entity, offering both retail and institutional trading opportunities.

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When they first approached us, Vantage sought an experienced fintech marketing team to manage their paid media activity with the aim of increasing their number of affiliates in the UK.

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The Solution

After launching a series of test-and-learn campaigns on Meta, Google & Twitter to locate the best-performing platforms to reach Vantage’s audience, we found Google to be the winner.

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Next, our experts diligently set up the keywords to mirror buyer intent, set an appropriate bidding strategy, implemented efficient tracking and created relevant ad copy.

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Armed with data and a robust setup, we launched Google search activity in the UK, sending leads to fill out an affiliate website application to convert as many as possible. As part of our well-established process, we tracked, analysed, and optimised the campaign while advising on best practices.

The Result

The company is generating over six weekly affiliate applications. In over two years of working together, we helped Vantage take their affiliate campaign performance to a new level.

Having the help of an experienced team like Growth Gorilla to help us develop our performance marketing our campaigns, bring new ideas, and provide advice has helped us develop and improve our client acquisition

Raul Sanchis Fortea