How We Helped Minted Get Over 10,000 App Installs

The Challenge

When we first met Minted, the company was just launching his product and didn't have a clear targeting strategy in place.
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Their previous research revealed the audiences with a high interest in purchasing gold, but they needed someone who knew how to target them.
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Minted was looking for fintech experts with a track record in launching new brands—and that's where we came in.

The Solution

First, we did our extensive research on Minted’s target audience, which allowed us to target hyper-relevant customers based on their location.

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Armed with this data, we created a killer UK-wide campaign.

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We pushed out key messaging via digital channels (including Google and Facebook) along with local above-the-line activity, TV OD & Ethnica channels, OOH and Door drops.

The Result

The campaign we created for Minted was a success, and the numbers speak for themselves. The Minted app had 10,000 total installs, at only £3.99 cost per install, with a CAC of £7.87

App Installs

10,000+

CAC

£7.83

CPI

£3.99