How We Helped Finbits Launch and Elevate A B2B Lead Gen Campaign

The Challenge

Finbits is a Brazilian finance management platform that helps businesses automate time-consuming manual processes and reduce errors.

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Before approaching us, they had soft-launched their product. Now, they were looking for real fintech expertise to help them officially launch it into the market.

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The Solution

Our paid media team created an action plan to help Finbits launch and acquire B2B leads.
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After identifying their ideal customers, we created custom LinkedIn audiences and designed a unique lead generation campaign. We ran LinkedIn ads featuring thought leadership content to build interest in the product and establish the brand as an industry expert. The ads directed traffic to a targeted landing page designed by our creative team to boost signups and drive sales.
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We also ran campaigns on Meta Ads targeting specific contact lists, and leveraging website traffic to create remarketing campaigns. We directed these users to the same targeted landing page to maximise conversions.

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