The Challenge

Capital Markets Elite Group (CMEG) is a global independent financial services group providing access to advanced US Equities and Forex trading solutions.

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Despite running several promo campaigns and discounts, the brand needed help to get high-quality traffic. Moreover, they received a lot of interest from unqualified and underaged applicants.

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CMEG came to us to help them improve traffic quality and set up new campaigns to attract committed, high-quality, active traders.

The Solution

Here’s how we tackled this:

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Prioritised spending based on conversion volume, CPL, and over-awareness KPIs.
Restructured the search campaigns based on trader type, Brand, Competitor, and generic campaign categories.
Ran social ads on Meta promoting limited-time free commission offers & free shares.

We set up complete tracking on GA4 and Meta and optimized events during onboarding to improve lead quality. Then, we used this data to enhance campaigns by adjusting keyword coverage, ad messaging, and landing pages.

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To increase lead quality and conversion rate, we optimised the user journey by creating bespoke landing pages. These pages focused on messaging and USPs geared towards experienced, active traders serious about trading high volumes.

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Last but not least, we introduced an age verification pop-up to help reduce the number of underaged leads.

The Result

In just one year, CMEG shifted from missing targets to achieving record-breaking numbers of funded accounts month after month - successfully attracting its target trading audience, improving conversion rates and reducing acquisition cost.

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Their conversion rate from lead to customer increased by 166%.

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