How We Help A Payments Solution Platform Generate New Leads Weekly

The Challenge

Our client is a leading provider of instant payments and payouts. The company needed the right skills to run high-quality paid campaigns to build brand awareness.

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“We were looking for an agency with a strong background in paid and performance marketing that understands FinTech.”

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- Stefania Casciari, Head of B2B Marketing at Payments Solution Platform

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The Solution

After researching the client’s target audience, goals and budget, our paid team strategically built the conversion funnel, which consisted of LinkedIn video campaigns, document ads, lead forms and remarketing campaigns.

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For the top and middle of the funnel, we used video ads to build brand awareness and create interest in the product and lead forms to generate leads at scale. By leveraging high-quality document ads, we helped our client educate their target audiences more effectively, serving them the right resources at the right time.

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We supported their LinkedIn activity with Google search ads to drive people directly to the website and encourage conversions.

The Result

In the last two years, we’ve empowered a Payments Solution Platform to generate leads, fortify CRM audiences, and seamlessly guide them into the sales funnel. We keep expanding campaigns and embracing new marketing opportunities.

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During 2022, the client doubled its transaction volume and revenue and reached profitability. The company’s successful growth led to a $60m funding round in 2023 and converted it into one of Sweden’s fastest-growing fintechs

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“We value the paid team’s knowledge and support. Growth Gorilla enabled us to run ads successfully, making our lives easier.”

‍- Stefania Casciari, Head of B2B Marketing at Payments Solution Platform

“We value the paid team’s knowledge and support. Growth Gorilla enabled us to run ads successfully, making our lives easier.”

Stefania Casciari

Head of B2B Marketing at Payments Solution Platform