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How We Helped Minted Get Over 10,000 App Installs

Minted makes buying physical gold simple, secure and affordable for everyone.

Challenge

Targeting the right audience

When we first met Minted, the company was just launching his product and didn't have a clear targeting strategy in place.
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Their previous research revealed the audiences with a high interest in purchasing gold, but they needed someone who knew how to target them.

Minted was looking for fintech experts with a track record in launching new brands—and that's where we came in.

Solution

A killer UK-wide campaign

First, we did our extensive research on Minted’s target audience, which allowed us to target hyper-relevant customers based on their location.
Armed with this data, we created a killer UK-wide campaign.
We pushed out key messaging via digital channels (including Google and Facebook) along with local above-the-line activity, TV OD & Ethnica channels, OOH and Door drops.

Result

+10,000 app installs

The campaign we created for Minted was a success, and the numbers speak for themselves. The Minted app had 10,000 total installs, at only £3.99 cost per install, with a CAC of £7.87