How We Helped WhisperClaims Increase Conversions By 40%

The Challenge

WhisperClaims came to us with an unresponsive audience of 30k accountants suffering from ad fatigue. The company had been over-serving Linkedin ads to a small amount viewers and has based its targeting solely on job titles.

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WhsiperClaim needed a team of experts to refresh their audiences to expand brand awareness, increase coverage, and boost conversions. That's where we came in.

The Solution

The solution to ad fatigue is regularly testing new audiences and prioritising broad targeting.

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In WhisperClaims' case, we decided to refresh their audiences, adding Groups and Interests to their targeting strategy. As a result, we built a different, more enthusiastic audience with the same people.

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This unique targeting approach prevents audiences from becoming fatigued from repetitive ads and helps improve conversion rates.