The Challenge

Nebeus, among the first global crypto platforms, aims to connect crypto and cash through instant crypto-backed loans and financial services.

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Nebeus was running Google activity, but due to strict industry regulations, was struggling to diversify its marketing channels and access new types of creative to promote its products and encourage sales.

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Luckily, our team understands the marketing struggles in the crypto verse—and knows how to help brands overcome them and reach mainstream audiences.

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“We were a small team trying to explore new platforms, but being a crypto company made it very difficult.”

- Lucia Colli, Marketing Lead at Nebeus

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The Solution

Since advertising on Meta, due to strict regulations, was not an option for Nebeus, we suggested testing TikTok—a platform with different rules.

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To help Nebeus translate its crypto’s potential into tangible value for its audience and position it as an approachable and human brand, launching a UGC campaign made sense.

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Initially, our paid team established the company's TikTok account, ensuring accurate geo-location and audience targeting. Next, our Head of Influencer researched and contacted a list of UGC creators with a relevant profile for Nebeus' proposition. The selected influencers then produced a series of videos based on a carefully crafted script by our copywriters.
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“From creatives to technical to project managers, Growth Gorilla has many experts. We all work together as a team.”

- Lucia Colli, Marketing Lead at Nebeus

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The Result

We ran the campaigns on TikTok for three months, and the numbers look great. The campaigns got millions of impressions and more than 50,000 clicks, with a record of 15,000 people watching the ads all the way through.

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“Growth Gorilla is a very holistic agency. Anything we need, they know how to sort. They have me covered whenever I need it."

- Lucia Colli, Marketing Lead at Nebeus

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