How We Helped Minted Increase Landing Page Conversions By 75%

The Challenge

Minted had just pushed paid Meta Ads & Google Ads campaign live, but its landing page wasn’t performing very well—the CTA only hit 5% conversion.

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The landing page needed a refresh for Minted to convert more visitors into customers.There’s one thing we cannot stand: poorly converting landing pages. So we had to step in.

The Solution

To understand why the landing page was underperforming, we looked at everything, from impressions to CTRs on CTAs, to sign-ups and purchases.

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Armed with this data, we created a new landing page from scratch by:

- Adding another CTA alongside the H1

- Removing the animation and scroll lock causing users to leave the page early

- Adding relevant imagery to give users an idea of the product

- Reordering the content for a natural flow

- Adding fees, FAQs, product information, USPs, and social proof

- Removing the top navigation bar to move the focus on the one action we needed them to take—to sign up.

The Result

Minted's landing page was converting at a lower than expected 5%. After applying our knowledge and building it from scratch, it increased conversions by 75%.

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Moreover, Minted’s CTR on the CTAs was 4% with an average of 650 clicks and around 3 new accounts created monthly.

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After revamping the landing page, the CTR increased by 25%, with + 1000 clicks and 4 x more new signups.

75%

Increase in Conversion Rates

Sign-up Rate

25%

Increase in CTR