How We Helped GoTrade Lower CAC 5X Times In Just Four Months

The Challenge

GoTrade had existing influencer and organic marketing campaigns in place but wanted to start using paid media to reach new levels of growth. They were looking for our expertise to run Meta and Twitter advertising campaigns and our marketing support to create ads that resonate with their audience.

The Solution

The success of a paid campaign lies in the initial extensive research and razor-sharp targeting. Once our paid team had a clear picture of the target audience, they outlined the channel mix and created and implemented Meta paid campaigns.

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Our creative team produced three high-performing landing pages promoting their main stock products: Tesla, Apple and Google and created relevant ads to drive quality paid traffic.

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We also helped GoTrade set up tracking and reporting, making sure we regularly optimise campaigns to keep the CAC as low as possible.

The Result

The Meta campaign got over 90 million impressions and 662,542 clicks.

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Thanks to the cumulative effect of our paid and creative effort, GoTrade lowered CAC from $250 to $50 in 4 months— 5x times cheaper—improving the quality of users and increasing ROI over time.

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By leveraging our expertise in implementing paid campaigns, GoTrade made one step forward to pivoting to new markets beyond Indonesia.