To reach Gotrade’s audiences with precision and resonance, while driving new customers at a lower cost, we recommended testing new platforms. 

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TikTok made sense as a growing, cost-effective platform where short, easy-to-digest videos could quickly reel in Indonesian users with a passion for investing.

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Since influencer marketing has been a success for Gotrade, we aligned the existing Meta strategy for TikTok, licensing and repurposing existing influencer video content. Using this approach, we ensured we’re using relevant content for the target audience while demonstrating social proof.