How We Helped FXTM Gain +1 Million Organic Views Using Influencer Marketing

The Challenge

With 10+ years in the trading business, FXTM is a regulated Forex broker serving clients in over 150 countries. FXTM wanted to drive awareness and establish itself as a leading, trusted broker in the Indian market, where Forex advertising is heavily regulated. They wanted to partner with finance and trading influencers to tap into their followers, build a loyal customer base, and drive sign-ups.
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That’s where we came in.

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The Solution

We sourced and partnered with 12 influencers across Instagram and YouTube, and they produced a mix of short and long-format videos and reels.

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The influencers created native, relatable content communicating FXTM's USPs, providing testimonials and product demos, and showcasing its value and ease of use. This content was published on creator channels and licensed for FXTM’s organic and paid social channels.

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We rolled out the campaign in phases, optimising as we went along while keeping the brand top-of-mind.

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The Result

The campaign received 1,214,658 organic views across Instagram and YouTube, over 11K likes, and 2000 shares. It generated many new sign-ups, matching the CPA of their paid campaigns.

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The campaign has seen high saves and shares, indicating that viewers find the content valuable and relevant. Working with influencers helped FXTM reach and convert an audience in a highly regulated space.

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1m+

Organic Views

11,000

Likes

2,000