Bloom's attempts to advertise its mortgage product risked rejection as their boosted posts didn't meet Meta's Advertising Standards. After closely examining their activity, our paid experts created a robust plan to improve the current campaigns, increase performance and avoid other setbacks. Here’s how it went:

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First, our paid team restructured Bloom’s search campaigns to improve ad relevance. They built additional keywords and negatives and tidied up Bloom’s geo-targeting.

Our creatives conducted a competitor analysis to understand what works and what doesn't in the loan market.

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Based on the results, they created, tested and ran a series of Meta carousel ads. We paired the Meta activity with Google, crafting new, conversion-focused ad copy and rolling out the content using Performance Max campaigns.

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After analysing the data from Bloom’s existing landing pages, we identified the best-performing one and directed all ad campaign traffic. This teamed with the Performance Max campaigns, showed a significant positive impact on the initial CPL. 

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"Growth Gorilla's paid media expertise is extremely helpful. They are problem solvers and always give us the best solutions. Plus, the communication is unparalleled." - Rachel Cohen, Chief Marketing Officer, Bloom

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