CATEGORY
Paid
CLIENT NAME
Brite
PLATFORMS
LinkedIn, Google
Brite Payments is a leading provider of instant payments and payouts. They needed the right skills to run high-quality paid campaigns to build brand awareness.
“We were looking for an agency with a strong background in paid and performance marketing that understands FinTech.”
- Stefania Casciari, Head of B2B Marketing at Brite
After researching Brite’s target audience, goals and budget, our paid team strategically built the conversion funnel, which consisted of LinkedIn video campaigns, document ads, lead forms and remarketing campaigns.
For the top and middle of the funnel, we used video ads to build brand awareness and create interest in Brite’s product and lead forms to generate leads at scale. By leveraging high-quality document ads, we helped Brite educate their target audiences more effectively, serving them the right resources at the right time.
We supported their LinkedIn activity with Google search ads to drive people directly to the website and encourage conversions.
In the last two years, we’ve been empowering Brite to generate leads, fortify CRM audiences, and seamlessly guide them into the sales funnel. We keep expanding campaigns and embracing new marketing opportunities.
During 2022, Brite doubled its transaction volume and revenue and reached profitability. Brite’s successful growth led to a $60m funding round in 2023 and converted it into one of Sweden’s fastest-growing fintechs
“We value the paid team’s knowledge and support. Growth Gorilla enabled us to run ads successfully, making our lives easier.”
Stefania Casciari
Head of B2B Marketing at Brite
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