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Conversion Copywriter
Gary’s journey into the world of fintech marketing is as rich and layered as the stories he once crafted as a journalist. With over 11 years of experience, he pivoted from journalism to B2B tech copywriting, eventually finding his niche in the specialised realm of fintech and financial services. His career took off with a freelance gig at the RAC, where he promoted innovative tech products, leading to impactful roles with industry giants like Moneyhub, TSB, and LegalZoom. Gary thrives on the unique challenges that fintech presents, embracing the opportunity to shape narratives that empower users and disrupt traditional finance.
Fun fact
When he’s not penning persuasive copy, Gary runs a passion project YouTube channel dedicated to outdoor cooking, where he brings his love for food and fire to life.
"There is eloquence in screaming." — Patrick JonesGary appreciates this quote for its darkly humorous take on communication, highlighting the unexpected places where meaning can be found, even in chaos.
Other members of the team
Catalyse your fintech’s growth.
Building a fintech is hard—we make the growth part easy. Let’s connect.
