What is a Buyer Persona? And, Why are they Important?

Who Are You Climbing in Bed With? Introducing Buyer Personas Growth marketing strategies rely on an intimate understanding of your ideal customer. Like most business owners just getting started, it’s tempting to aim broadly and claim that anyone could use…

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How to Create Remarketing Campaigns that Drive Growth

Tech companies often fall back onto remarketing because they offer far more complex products and a slower sales process than other industries. So much so, that research from Enlyft ranks financial services, computer software and IT services as amongst the…

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Are You Getting the Most of Your Marketing Budget? How to Conduct a Digital Marketing Audit

It’s time to clean up your digital marketing strategy, get rid of anything that doesn’t spark joy, and hold onto the things that bring something genuinely special to your business.   What Exactly is a Digital Marketing Audit, Anyway? A…

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Personalising communications in an automated world: Nine ways to scale your FinTech business

Innovations in financial technology are revolutionising how people, banks, and businesses manage money. Even how individuals engage with their finances is dramatically different than it was five years ago. But as with any big disruption, the road isn’t completely smooth….

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Persona Driven Marketing – Why (and How) You Should Create Buyer Personas

Marketers who want to make the most of their budgets (don’t we all) are often tempted to create content that will have the broadest possible reach and appeal. After all, you never know who your next customer might be. Unfortunately,…

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How To Make Fintech Attractive To Millennials

With millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. While it’s hard to determine whether millennials earn more than previous generations, research from the World Data Lab reveals they’re…

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