Brand Awareness for Fintechs: Five Things Every Founder Should Know
What does it take for a brand to become a household name? Think of the brands you instantly recognize. What makes them stand out? For brands you’ve purchased from, what is it that inspired you to buy? Now reflect on…
Your Guide to Creating an Awesome Product Launch Strategy
Now that you’ve read about go-to-market strategy, it’s time to bring it to life. Our last article described the steps you need to take to achieve an ideal go-to-market strategy. But, before you can launch your proposition, you’ll need a…
Why Is Data Analytics in Fintech so Powerful?
Did you know that 90% of the world’s data was created in the last two years? As the tiny machines in our pockets become an integral part of our everyday lives, businesses have unprecedented access to unimaginable volumes of customer…
The Ultimate Guide for White Labelling for Fintech & Financial Services
“Play that record, DJ.” White labels, originally part of the music industry, now play a role in almost every sector. For financial and Fintech companies, white labelling allows you to expand your customer base, gauge interest in a potential product…
Your Guide to Getting Started on an Awesome Go to Market Strategy
Running (and growing) a business is about more than just having a great idea. Your breakthrough vision about a product or service that’ll change the world is only the beginning. Now, you have a choice to make. Do you close…
7 Insider Tips On Marketing for Fintech & Financial Services
Our article expands on some of the exciting trends, Growth Gorilla founder & CEO, Shameer Sachdev discussed on the London Fintech Podcast (Listen to podcast) 1) Promote Your Business From Day 1 – Before You Even Go Live Okay, so…
What Can Financial Services Firms Learn From Fintechs?
We understand it can be difficult to market traditional financial services and products. Tight regulations, fierce competition, and saturated markets make it harder than ever to stand out from the crowd. However, here at Growth Gorilla, we believe all businesses…
The Biggest Challenges Facing Fintech in 2020 and How to Overcome Them
Innovations in financial technology, fintech, are revolutionising how people, banks, and businesses manage their money. Modern advances, even within the last five years, have radically changed how people engage with their finances. Fintech companies are consistently disrupting the status quo…
Four Killer FinTech Marketing Campaigns that Achieved High-Growth
The Current FinTech Market FinTech is certainly booming. At last count, there were 5,779 FinTech startups in America and 3,583 in Europe. And, these figures continue to grow. For Q1 in 2019, the FinTech industry saw a 41% increase from…
How To Improve Customer Retention
What is Customer Retention? Customer retention is an umbrella term for all the ways that someone who has made a purchase through your company can continue to purchase from you. This can occur in a variety of forms…