What Can Financial Services Firms Learn From Fintechs?
We understand it can be difficult to market traditional financial services and products. Tight regulations, fierce competition, and saturated markets make it harder than ever to stand out from the crowd. However, here at Growth Gorilla, we believe all businesses…
The Biggest Challenges Facing Fintech in 2020 and How to Overcome Them
Innovations in financial technology, fintech, are revolutionising how people, banks, and businesses manage their money. Modern advances, even within the last five years, have radically changed how people engage with their finances. Fintech companies are consistently disrupting the status quo…
Four Killer FinTech Marketing Campaigns that Achieved High-Growth
The Current FinTech Market FinTech is certainly booming. At last count, there were 5,779 FinTech startups in America and 3,583 in Europe. And, these figures continue to grow. For Q1 in 2019, the FinTech industry saw a 41% increase from…
How To Improve Customer Retention
What is Customer Retention? Customer retention is an umbrella term for all the ways that someone who has made a purchase through your company can continue to purchase from you. This can occur in a variety of forms…
London Fintech Podcast – Discussing Marketing w/Shameer Sachdev CEO Growth Gorilla
Shameer runs a growth marketing agency who help innovative start-ups, scale-ups & established businesses catalyse growth.
What is a Buyer Persona? And, Why are they Important?
Who Are You Climbing in Bed With? Introducing Buyer Personas Growth marketing strategies rely on an intimate understanding of your ideal customer. Like most business owners just getting started, it’s tempting to aim broadly and claim that anyone could use…
How to Create Remarketing Campaigns that Drive Growth
Tech companies often fall back onto remarketing because they offer far more complex products and a slower sales process than other industries. So much so, that research from Enlyft ranks financial services, computer software and IT services as amongst the…
Are You Getting the Most of Your Marketing Budget? How to Conduct a Digital Marketing Audit
It’s time to clean up your digital marketing strategy, get rid of anything that doesn’t spark joy, and hold onto the things that bring something genuinely special to your business. What Exactly is a Digital Marketing Audit, Anyway? A…
Personalising communications in an automated world: Nine ways to scale your FinTech business
Innovations in financial technology are revolutionising how people, banks, and businesses manage money. Even how individuals engage with their finances is dramatically different than it was five years ago. But as with any big disruption, the road isn’t completely smooth….
Persona Driven Marketing – Why (and How) You Should Create Buyer Personas
Marketers who want to make the most of their budgets (don’t we all) are often tempted to create content that will have the broadest possible reach and appeal. After all, you never know who your next customer might be. Unfortunately,…