Brand Awareness for Fintechs: Five Things Every Founder Should Know
What does it take for a brand to become a household name? Think of the brands you instantly recognize. What makes them stand out? For brands you’ve purchased from, what is it that inspired you to buy? Now reflect on…
Your Guide to Creating an Awesome Product Launch Strategy
Now that you’ve read about go-to-market strategy, it’s time to bring it to life. Our last article described the steps you need to take to achieve an ideal go-to-market strategy. But, before you can launch your proposition, you’ll need a…
Top 5 Fintech Startups to Watch for 2020
As the appetite for tech-savvy finance continues to grow arms and legs, the global fintech market is expected to topple the £240 billion mark by 2022. Emerging fintech companies continue to rock the boat with disruptive technologies and bespoke solutions…
Why Is Data Analytics in Fintech so Powerful?
Did you know that 90% of the world’s data was created in the last two years? As the tiny machines in our pockets become an integral part of our everyday lives, businesses have unprecedented access to unimaginable volumes of customer…
How Fintech is Disrupting Banking?
With over 1,600 fintech firms in the UK and 42% of financial services partnering with fintechs, the world of finance is changing by the second. While the big banks still reign high and mighty, the new kids on the block…
The Ultimate Guide for White Labelling for Fintech & Financial Services
“Play that record, DJ.” White labels, originally part of the music industry, now play a role in almost every sector. For financial and Fintech companies, white labelling allows you to expand your customer base, gauge interest in a potential product…
7 Insider Tips On Marketing for Fintech & Financial Services
Our article expands on some of the exciting trends, Growth Gorilla founder & CEO, Shameer Sachdev discussed on the London Fintech Podcast (Listen to podcast) 1) Promote Your Business From Day 1 – Before You Even Go Live Okay, so…
What Can Financial Services Firms Learn From Fintechs?
We understand it can be difficult to market traditional financial services and products. Tight regulations, fierce competition, and saturated markets make it harder than ever to stand out from the crowd. However, here at Growth Gorilla, we believe all businesses…
Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech
With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. Millennials and Gen Z (people born between the mid-1990s and mid-2000s) are finally reaching an age where they have disposable…
The Biggest Challenges Facing Fintech in 2020 and How to Overcome Them
Innovations in financial technology, fintech, are revolutionising how people, banks, and businesses manage their money. Modern advances, even within the last five years, have radically changed how people engage with their finances. Fintech companies are consistently disrupting the status quo…