Facebook vs LinkedIn: Which is best for B2B marketing?

LinkedIn is arguably the first port of call for most B2B marketers. But Facebook’s technology, volume of users and data (although a touchy subject at the moment) allow it to compete effectively in the B2B space. 94% of B2B marketers…

Read Post
Introduction to Paid Search (PPC)

What is Pay Per Click? Sometimes confused with paid search – which refers to PPC on search engines, it’s one of the most commonly used forms of online advertising. And it’s among the simplest to understand too. Pay per click…

Read Post
What is a Buyer Persona? And, Why are they Important?

Who Are You Climbing in Bed With? Introducing Buyer Personas Growth marketing strategies rely on an intimate understanding of your ideal customer. Like most business owners just getting started, it’s tempting to aim broadly and claim that anyone could use…

Read Post
How to Create Remarketing Campaigns that Drive Growth

Tech companies often fall back onto remarketing because they offer far more complex products and a slower sales process than other industries. So much so, that research from Enlyft ranks financial services, computer software and IT services as amongst the…

Read Post
Are You Getting the Most of Your Marketing Budget? How to Conduct a Digital Marketing Audit

It’s time to clean up your digital marketing strategy, get rid of anything that doesn’t spark joy, and hold onto the things that bring something genuinely special to your business. What Exactly is a Digital Marketing Audit, Anyway? A digital…

Read Post
Personalising communications in an automated world: Nine ways to scale your FinTech business

Innovations in financial technology are revolutionising how people, banks, and businesses manage money. Even how individuals engage with their finances is dramatically different than it was five years ago. But as with any big disruption, the road isn’t completely smooth….

Read Post
Persona Driven Marketing – Why (and How) You Should Create Buyer Personas

Marketers who want to make the most of their budgets (don’t we all) are often tempted to create content that will have the broadest possible reach and appeal. After all, you never know who your next customer might be. Unfortunately,…

Read Post
X