The Biggest Challenges Facing Fintech in 2020 and How to Overcome Them

Innovations in financial technology, fintech, are revolutionising how people, banks, and businesses manage their money. Modern advances, even within the last five years, have radically changed how people engage with their finances. Fintech companies are consistently disrupting the status quo…

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How To Improve Customer Retention

What is Customer Retention? Customer retention is an umbrella term for all the ways that someone who has made a purchase through your company can continue to purchase from you. This can occur in a variety of forms…

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Advanced Guide To Improving Your AdWords Quality Score

In order to run a successful paid search campaign its massively important to have a solid understanding of the Quality Score metric. Although it pains PPC advertisers everywhere, it is actually a hugely useful barometer to measure your success. Love…

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22 Tips To Improve Your AdWords Campaigns

AdWords is a great way to drive traffic to your site to increase sales or drive lead generation. It is simple to setup and get started but can easily burn through your marketing budget if not managed actively. In this…

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Facebook vs LinkedIn: Which is best for B2B marketing?

LinkedIn is arguably the first port of call for most B2B marketers. But Facebook’s technology, volume of users and data (although a touchy subject at the moment) allow it to compete effectively in the B2B space. 94% of B2B marketers…

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Introduction to Paid Search (PPC)

What is Pay Per Click? Sometimes confused with paid search – which refers to PPC on search engines, it’s one of the most commonly used forms of online advertising. And it’s among the simplest to understand too. Pay per click…

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